Privacy policy

Last updated: 16 October 2026

Conversation of Money Ltd (“we”, “our” or “us”) runs peterkomolafe.com and links.peterkomolafe.com (together, “this website”). This notice explains what personal information this website collects, why, and the rights you have.

If you book Individual Coaching with Peter, our coaching privacy notice explains how we use the information you give us for that. Calm Money, the podcast and our other services have their own privacy policies, which you’ll find on those sites.

Who we are

Conversation of Money Ltd is the data controller for your personal information.

Registered in England and Wales, company number 12651828
Registered office: 5 Brayford Square, London, E1 0SG
Email: hello@peterkomolafe.com

What we collect

When you visit this website

Our hosting provider automatically records basic technical information, such as your IP address, browser, device and the pages you visit. This is standard for any website and is used to deliver the site and keep it secure.

We also use Umami, a privacy-friendly analytics service, to count visits and see which pages and links are used, for example how many people click through to Calm Money. Umami doesn’t use cookies, doesn’t store anything on your device and doesn’t identify you. It sees your browser, device type, country, the page you came from and the pages and links you use, and reports them to us only as totals.

This website doesn’t use advertising or tracking cookies. The coaching booking form is run by Jotform and is covered by our coaching privacy notice.

When you sign up for the Monday Morning Download

If you sign up for our weekly email, we collect your email address and, if you give it, your first name. We send you an email to confirm you want to join, then the free guide and one email a week. Our email provider, Klaviyo, records when you open an email or click a link in it, so we can see which emails are useful. The sign-up box on this website sends your email address straight to Klaviyo and doesn’t put any cookies on your device.

When you book the 3-Night Money Plan

When you book, you pay through Stripe, our payment provider. Stripe collects your name, email address and card details. We see your name, email address and that you’ve paid, but never your full card number. You then register for the sessions on Zoom with your name and email address, and Zoom sends you the join link and reminders.

Each session is recorded so you can watch the replay. Only Peter’s screen and voice are recorded, plus anything you say out loud or type in the chat. If you’d rather not appear, keep your microphone off and don’t use the chat.

When you email us

If you email us, for example about booking Peter to speak or about media work, we receive your name, email address and anything you choose to tell us.

How we use it, and our lawful basis

To run this website and keep it secure. Basis: our legitimate interest in providing a working, secure website.
To understand how the website is used and improve it. Basis: our legitimate interest in knowing which pages and links are useful, using anonymous totals only.
To reply to your enquiry and, where relevant, arrange a booking. Basis: our legitimate interest in answering you, or taking steps you’ve asked for before entering into a contract.
To take your booking for the 3-Night Money Plan, run the sessions and give you the replays. Basis: to perform our contract with you.
To send you the Monday Morning Download, if you’ve signed up. Basis: your consent. You can withdraw it at any time with the unsubscribe link in every email.
To meet our legal obligations and protect our rights, for example keeping business records or handling a dispute. Basis: legal obligation and legitimate interests.

We don’t use your information for marketing unless you’ve separately agreed to it, and we never sell it.

We share information only with the service providers who help us run this website and our email, and only as much as they need:

Netlify, which hosts this website.
Umami, which provides our cookie-free website analytics.
Our email provider, which stores the emails you send us.
Klaviyo, which stores our mailing list and sends the Monday Morning Download.
Stripe, which takes payment for the 3-Night Money Plan. Stripe also uses payment information to prevent fraud and meet its own legal duties, and is responsible for that use itself.
Zoom, which runs the live sessions, handles registration and stores the recordings.

We may also share information with our professional advisers, with the police, regulators or courts where the law requires it, or with a buyer if we sell all or part of our business, who must keep to this notice.

International transfers

Netlify is based in the United States, so technical information about your visit may be processed there. Where this happens, appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the UK Extension to the EU-US Data Privacy Framework.

Klaviyo, Stripe and Zoom are also based in the United States, and the same kinds of safeguards apply to the information they handle for us.

Our Umami analytics data is stored in the European Union, which the UK recognises as giving an adequate level of protection.

How long we keep it

Website technical information: kept by our hosting provider for a limited period for security and then deleted.
Analytics: kept as anonymous totals, which don’t identify you.
Mailing list: until you unsubscribe. After that we keep only your email address on a do-not-email list, so we don’t contact you again by mistake.
3-Night Money Plan bookings: up to 6 years after the event, to meet tax and accounting rules.
Session recordings: deleted within a month of the replays closing on 8 December 2026.
Emails and enquiries: up to 2 years after our last contact, or up to 6 years if they relate to a booking, to meet tax and accounting rules.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the information we hold about you;
ask us to correct anything that’s wrong or incomplete;
ask us to delete your information;
ask us to restrict how we use it, or object to it.

To use any of these rights, email hello@peterkomolafe.com. We’ll reply within one month and may ask you to confirm your identity first. There’s no charge in most cases.

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Links to other websites

This website links to other sites, such as Calm Money, Spotify, YouTube, Amazon, Sprive and Nous. Some of these are referral or affiliate links, which are marked where they appear. We’re not responsible for how they handle your information, so please read their privacy policies.

Changes to this notice

We’ll post any changes here, with the date the notice was last updated.